The Trend You’re About To See Everywhere

Simple. Specific. Powerful. This yo-yo, with its industrial design aesthetic, is a co-development between Still Genius and Yoyorecreation.

Yoyorecreation—a globally influential yo-yo brand—has always explored the possibilities of the yo-yo in unconventional ways. It not only brings together a community of yo-yo players with their own distinctive style, but also has a knack for looking at the world and what's happening around it through the lens of the yo-yo.

We admire how Yoyorecreation explores and perceives the world—boundaries are transcended, and things are connected through intuition. Just like the moment you set the "RAW" in motion.

True to its name, raw and unpolished, RAW seeks to return to the most basic form of the yo-yo. Its oblate, cylindrical body is machined from aluminum, left unfinished on the surface, with all excess design stripped away. In the hands of its user, it will naturally acquire marks and traces over time.

RAW is designed to let everyone experience the pure joy of yo-yoing—When we focus on simple hand movements, our minds feel rebooted, sparking an intuitive resonance between hands and consciousness.

Creativity often bursts forth in such gaps. 

"I want anyone who picks up this yo-yo to enjoy it—even the simple pleasure of doing a sleeper and bringing it back to your hand. Because that's often where the most fun lies."— Yoyorecreation, Kengo Kido